Logo Design Masterclass - Brand Guidelines & Branding

Masterclass Overview

This masterclass is designed for individuals, teams, and professionals who want to master logo design, brand guidelines, and full-scale branding for businesses. Whether you're a freelancer, a creative professional, or a startup looking to enhance your team's skills, this training will equip you with the knowledge to create impactful brand identities.

By the end of this masterclass, you and your team will have the expertise to design logos from scratch, create brand guidelines, and build complete branding solutions for clients or your business.

Masterclass Roadmap & Training Structure

Module 1: Fundamentals of Logo Design

Sketching & Manual Drawing (From Scratch)

• Sketching techniques for logos

• Simplifying complex shapes into logos

• Exploring grids, symmetry, and balance in logo design

• Hands-on: Sketching and refining logo ideas

Introduction to Logo Design

• Understanding what makes a powerful logo

• Types of logos (Wordmark, Lettermark, Pictorial, Abstract, Mascot, Emblem, Combination mark)

• The psychology of logos and branding colors

Typography in Logo Design

• Choosing the right font for a brand identity

• Customizing fonts for unique logo designs

• Hands-on: Creating typographic logos

Vectorizing Logos Using Design Tools

• Adobe Illustrator, Figma, and Photoshop techniques

• Mastering the pen tool, curves, and strokes

• Merging elements into a single, cohesive shape

• Hands-on: Converting sketches into digital logos

Module 2: Digital Logo Creation

Module 3: Understanding Brand Guidelines

Creating Brand Guidelines for Clients

• Defining primary and secondary color palettes

• Typography rules and hierarchy

• Logo spacing, margins, and visual consistency

• Hands-on: Developing brand guidelines for a project

What are Brand Guidelines?

• Importance of brand consistency

• Elements of brand guidelines (logo usage, typography, colors, spacing, tone of voice)

• Case studies: Reviewing real-world brand guidelines

Final Project: Build a Brand for a Real Business or Client

• Step-by-step guidance on branding for businesses

• Developing a logo, brand guidelines, and key branding assets

• Hands-on: Presenting and receiving feedback on branding projects

Developing a Strong Brand Identity

• Defining brand personality and values

• Choosing visuals and brand storytelling techniques

• Creating brand assets (business cards, social media kits, packaging)

Module 4: Building a Complete Brand Identity

Who Should Attend?

• Graphic designers & UI/UX designers

• Marketing teams & branding professionals

• Freelancers & agencies working on client branding projects

• Startups & business owners looking to create a strong brand

• Teams that need in-depth training for handling branding clients

Key Learning Outcomes

✅ Create professional logos from sketch to digital execution
✅ Understand how to merge elements into a single iconic logo
✅ Learn from real-world brand guidelines and case studies
✅ Develop brand guidelines for businesses and client projects
✅ Build and present a full brand identity package
✅ Train your team to work on professional branding projects

Training Modes:

• In-Person Training: CreatExc Office, 82/S Block 1st Floor, Imperial Garden Paragon City Lahore

• Online Training: Live interactive sessions with hands-on exercises

Tools & Requirements:

• Sketchbook & pencil (for initial sketches)

• Laptop with Adobe Illustrator, Photoshop, or Figma installed

• Stable internet connection (for online participants)