Graphic & Branding Design

1-on-1 Counseling Session on Design Career Growth + UI/UX Design Bonus Session

Bonus:

Masterclass Overview

This masterclass is designed for individuals, teams, and professionals who want to master logo design, brand guidelines, and full-scale branding for businesses. Whether you're a freelancer, a creative professional, or a startup looking to enhance your team's skills, this training will equip you with the knowledge to create impactful brand identities.

By the end of this masterclass, you and your team will have the expertise to design logos from scratch, create brand guidelines, and build complete branding solutions for clients or your business.

Week 1:

Introduction to Graphic Design

Topics:

• What is graphic design? History and applications

• Key design principles: balance, contrast, alignment, repetition, hierarchy, proximity

• Overview of popular design tools (Canva, Figma, Adobe Illustrator)
  
  

Activities:

• Analyze design examples based on principles

• Explore Canva and Figma interface
  
  

Assessment:
Short quiz on design principles
Create a moodboard using Canva

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Week 2:

Color & Typography Basics

Topics:

• Color theory: color wheel, complementary colors, mood/emotion

• Color harmony and palette creation

• Typography: font types (serif, sans serif, script), hierarchy, spacing

Activities:

• Create a 3-color brand palette

• Typography exercise using Google Fonts and Canva
  
  

Assessment:
Design a social media graphic applying color and typography rules

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Week 3:

Design Tools Deep Dive (Canva & Figma)

Topics:

• Working with templates, text, images, shapes in Canva

• Introduction to Figma: frames, components, styles

• File structure, collaboration, and export options
  
  

Activities:

• Design a flyer in Canva

• Recreate the same layout in Figma
  
  

Assessment:
Submit a branding flyer from Canva and Figma

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Week 4:

Branding Fundamentals

Topics:

• What is a brand? Brand vs brand identity vs logo

• Elements of branding: tone, colors, logo, typography

• Understanding audience and positioning
  
  

Activities:

• Brand audit of 2 real companies

• Create a brand moodboard for a fictional product
  
  

Assessment:
Present your moodboard with visual direction and target audience

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Week 5:

Logo Design Basics

Topics:

• Types of logos: wordmark, icon, combination, emblem

• Logo sketching and concept development

• Vector basics: creating logos in Illustrator or Figma
  
  

Activities:

• Sketch 3 logo ideas for a fictional brand

• Build one refined logo digitally
  
  

Assessment:
Submit a high-resolution logo file (PDF, PNG, SVG)

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Week 6:

Layout & Print Design

Topics:

• Layout principles: margins, alignment, white space, grids

• Designing for print: brochures, posters, business cards

• Print-ready formats and bleed setup
  
  

Activities:

• Design a two-fold brochure or a poster

• Export with proper print settings
  
  

Assessment:
Submit a brochure design with print specifications

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Week 7:

Digital Branding & Social Media Design

Topics:

• Designing for digital platforms (Instagram, Facebook, LinkedIn)

• Consistency in branding across platforms

• Image optimization, sizes, formats
  
  

Activities:

• Design a 3-post social media campaign

• Create branded content templates
  
  

Assessment:
Submit branded digital kit including 3 posts and 1 story layout

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Week 8:

Final Project & Brand Style Guide

Topics:

• Creating a brand style guide (logo, fonts, colors, usage rules)

• Personal branding and building a portfolio

• Presenting and pitching design work
  
  

Activities:

• Build a complete brand identity for a business

• Compile a PDF style guide
  
  

Assessment:
Final presentation of the brand identity project
Submit a complete style guide in PDF format

Who Should Attend?

• Graphic designers & UI/UX designers

• Marketing teams & branding professionals

• Freelancers & agencies working on client branding projects

• Startups & business owners looking to create a strong brand

• Teams that need in-depth training for handling branding clients

Key Learning Outcomes

✅ Create professional logos from sketch to digital execution
✅ Understand how to merge elements into a single iconic logo
✅ Learn from real-world brand guidelines and case studies
✅ Develop brand guidelines for businesses and client projects
✅ Build and present a full brand identity package
✅ Train your team to work on professional branding projects

Training Modes:

• In-Person Training: CreatExc Office, 82/S Block 1st Floor, Imperial Garden Paragon City Lahore

• Online Training: Live interactive sessions with hands-on exercises

Tools & Requirements:

• Sketchbook & pencil (for initial sketches)

• Laptop with Adobe Illustrator, Photoshop, or Figma installed

• Stable internet connection (for online participants)

Apply Now for the Branding & Identity Design Masterclass!

Fill out the form with your basic info, experience, skills, and goals to join this hands-on training led by Afzaal Shafi. Whether you're a student, professional, or agency—this is your chance to master logo design and branding!

Office Phone

+92 423 719 38 20

Email

learn@afzaalshafi.com

Mobile/ WhatsApp Number

+92 322 4024 862

Address

82/S Imperial Garden, Paragon City Barki Road Lahore