Graphic & Branding Design
Instructor:
Duration:
8 Weeks
14th June
Starting Date:
Afzaal Shafi
Mode:
In-Person
For:
Professionals, small startups, and teams looking to train for client projects
Fee:
25,000/-
1-on-1 Counseling Session on Design Career Growth + UI/UX Design Bonus Session
Bonus:
Masterclass Overview
This masterclass is designed for individuals, teams, and professionals who want to master logo design, brand guidelines, and full-scale branding for businesses. Whether you're a freelancer, a creative professional, or a startup looking to enhance your team's skills, this training will equip you with the knowledge to create impactful brand identities.
By the end of this masterclass, you and your team will have the expertise to design logos from scratch, create brand guidelines, and build complete branding solutions for clients or your business.
Week 1:
Introduction to Graphic Design
Topics:
What is graphic design? History and applications
Key design principles: balance, contrast, alignment, repetition, hierarchy, proximity
Overview of popular design tools (Canva, Figma, Adobe Illustrator)
Activities:
Analyze design examples based on principles
Explore Canva and Figma interface
Assessment:
Short quiz on design principles
Create a moodboard using Canva
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Week 2:
Color & Typography Basics
Topics:
Color theory: color wheel, complementary colors, mood/emotion
Color harmony and palette creation
Typography: font types (serif, sans serif, script), hierarchy, spacing
Activities:
Create a 3-color brand palette
Typography exercise using Google Fonts and Canva
Assessment:
Design a social media graphic applying color and typography rules
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Week 3:
Design Tools Deep Dive (Canva & Figma)
Topics:
Working with templates, text, images, shapes in Canva
Introduction to Figma: frames, components, styles
File structure, collaboration, and export options
Activities:
Design a flyer in Canva
Recreate the same layout in Figma
Assessment:
Submit a branding flyer from Canva and Figma
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Week 4:
Branding Fundamentals
Topics:
What is a brand? Brand vs brand identity vs logo
Elements of branding: tone, colors, logo, typography
Understanding audience and positioning
Activities:
Brand audit of 2 real companies
Create a brand moodboard for a fictional product
Assessment:
Present your moodboard with visual direction and target audience
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Week 5:
Logo Design Basics
Topics:
Types of logos: wordmark, icon, combination, emblem
Logo sketching and concept development
Vector basics: creating logos in Illustrator or Figma
Activities:
Sketch 3 logo ideas for a fictional brand
Build one refined logo digitally
Assessment:
Submit a high-resolution logo file (PDF, PNG, SVG)
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Week 6:
Layout & Print Design
Topics:
Layout principles: margins, alignment, white space, grids
Designing for print: brochures, posters, business cards
Print-ready formats and bleed setup
Activities:
Design a two-fold brochure or a poster
Export with proper print settings
Assessment:
Submit a brochure design with print specifications
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Week 7:
Digital Branding & Social Media Design
Topics:
Designing for digital platforms (Instagram, Facebook, LinkedIn)
Consistency in branding across platforms
Image optimization, sizes, formats
Activities:
Design a 3-post social media campaign
Create branded content templates
Assessment:
Submit branded digital kit including 3 posts and 1 story layout
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Week 8:
Final Project & Brand Style Guide
Topics:
Creating a brand style guide (logo, fonts, colors, usage rules)
Personal branding and building a portfolio
Presenting and pitching design work
Activities:
Build a complete brand identity for a business
Compile a PDF style guide
Assessment:
Final presentation of the brand identity project
Submit a complete style guide in PDF format
















Who Should Attend?
Graphic designers & UI/UX designers
Marketing teams & branding professionals
Freelancers & agencies working on client branding projects
Startups & business owners looking to create a strong brand
Teams that need in-depth training for handling branding clients
Key Learning Outcomes
✅ Create professional logos from sketch to digital execution
✅ Understand how to merge elements into a single iconic logo
✅ Learn from real-world brand guidelines and case studies
✅ Develop brand guidelines for businesses and client projects
✅ Build and present a full brand identity package
✅ Train your team to work on professional branding projects
Training Modes:
In-Person Training: CreatExc Office, 82/S Block 1st Floor, Imperial Garden Paragon City Lahore
Online Training: Live interactive sessions with hands-on exercises
Tools & Requirements:
Sketchbook & pencil (for initial sketches)
Laptop with Adobe Illustrator, Photoshop, or Figma installed
Stable internet connection (for online participants)
Apply Now for the Branding & Identity Design Masterclass!
Fill out the form with your basic info, experience, skills, and goals to join this hands-on training led by Afzaal Shafi. Whether you're a student, professional, or agency—this is your chance to master logo design and branding!
Office Phone
+92 423 719 38 20
learn@afzaalshafi.com
Mobile/ WhatsApp Number
+92 322 4024 862
Address
82/S Imperial Garden, Paragon City Barki Road Lahore
© 2025. All rights reserved - Afzaal Shafi


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