Shopify & E-Commerce

Instructor:

Duration:

8 Weeks

14th June

Starting Date:

Afzaal Shafi

Mode:

In-Person

For:

Professionals, small startups, and teams looking to train for client projects

Fee:

25,000/-

1-on-1 Counseling Session on Design Career Growth + UI/UX Design Bonus Session

Bonus:

Masterclass Overview

This masterclass is designed for individuals, teams, and professionals who want to master logo design, brand guidelines, and full-scale branding for businesses. Whether you're a freelancer, a creative professional, or a startup looking to enhance your team's skills, this training will equip you with the knowledge to create impactful brand identities.

By the end of this masterclass, you and your team will have the expertise to design logos from scratch, create brand guidelines, and build complete branding solutions for clients or your business.

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿญ:

๐—œ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—˜-๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ & ๐—ฆ๐—ต๐—ผ๐—ฝ๐—ถ๐—ณ๐˜†

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • What is E-Commerce and why it matters

  • Shopify overview and business models (dropshipping, print-on-demand, physical products)

  • Setting up a Shopify account and choosing a plan

  • Understanding Shopify dashboard

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Explore Shopify plans and pricing

  • Sign up and activate a free Shopify trial

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Create a Shopify account and submit a screenshot of dashboard

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฎ:

๐—ฆ๐˜๐—ผ๐—ฟ๐—ฒ ๐—ฆ๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด๐˜€ & ๐—ง๐—ต๐—ฒ๐—บ๐—ฒ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • General settings: currency, time zone, payments

  • Choosing and customizing a theme

  • Branding: logo, color palette, homepage design

  • Store navigation and menus

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Customize homepage with logo and banner

  • Add and organize menus and pages

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Submit your customized homepage with navigation links

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฏ:

๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ & ๐—–๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • Adding physical and digital products

  • Writing SEO-friendly product titles and descriptions

  • Creating product variants (size, color, etc.)

  • Organizing products into collections

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Add 3 demo products

  • Create a "Summer Collection" or similar themed collection

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Submit product page links with collection screenshot

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฐ:

๐—ฃ๐—ฎ๐˜†๐—บ๐—ฒ๐—ป๐˜ ๐—š๐—ฎ๐˜๐—ฒ๐˜„๐—ฎ๐˜†๐˜€ & ๐—ฆ๐—ต๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ด ๐—ฆ๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด๐˜€

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • Setting up payment gateways (PayPal, Stripe, etc.)

  • Configuring shipping zones and rates

  • Tax settings and legal pages

  • Refund and privacy policies

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Set up test payment gateway

  • Configure flat rate and free shipping

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Submit screenshots of shipping setup and checkout test

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฑ:

๐—”๐—ฝ๐—ฝ ๐—œ๐—ป๐˜๐—ฒ๐—ด๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป & ๐—”๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—™๐—ฒ๐—ฎ๐˜๐˜‚๐—ฟ๐—ฒ๐˜€

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • Installing apps from Shopify App Store

  • Best apps for email marketing, upselling, reviews

  • Automating tasks with apps

  • Creating discount codes and abandoned cart recovery

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Install at least 2 useful apps

  • Set up one discount campaign

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Submit discount code page + app dashboard screenshot

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿฒ:

๐—ฆ๐—˜๐—ข & ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • Basic SEO: meta titles, image alt tags, URLs

  • Blog content and keyword research

  • Email campaigns and customer segmentation

  • Intro to Facebook & Google Ads

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Optimize one product for SEO

  • Draft an email campaign with a welcome offer

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Submit SEO-optimized product + email screenshot

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿณ:

๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€, ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ & ๐—ข๐—ฟ๐—ฑ๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • Reading Shopify analytics dashboard

  • Understanding traffic sources and conversion rates

  • Managing orders and customer communication

  • Using Google Analytics with Shopify

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Simulate one order and process it

  • Create a customer follow-up email

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Submit analytics screenshot + order process flow

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€

๐—ช๐—ฒ๐—ฒ๐—ธ ๐Ÿด:

๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ & ๐—ฆ๐˜๐—ผ๐—ฟ๐—ฒ ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต

๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€:

  • Checklist before launching a store

  • Creating launch campaigns (social media, email)

  • Finalizing store design and mobile responsiveness

  • Customer service and growth strategies

๐—”๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • Launch a mock or real Shopify store

  • Create a launch plan and marketing checklist

๐—”๐˜€๐˜€๐—ฒ๐˜€๐˜€๐—บ๐—ฒ๐—ป๐˜:
Present store demo and submit a launch plan




Who Should Attend?
  • Graphic designers & UI/UX designers

  • Marketing teams & branding professionals

  • Freelancers & agencies working on client branding projects

  • Startups & business owners looking to create a strong brand

  • Teams that need in-depth training for handling branding clients

Key Learning Outcomes

โœ… Create professional logos from sketch to digital execution
โœ… Understand how to merge elements into a single iconic logo
โœ… Learn from real-world brand guidelines and case studies
โœ… Develop brand guidelines for businesses and client projects
โœ… Build and present a full brand identity package
โœ… Train your team to work on professional branding projects

Training Modes:
  • In-Person Training: CreatExc Office, 82/S Block 1st Floor, Imperial Garden Paragon City Lahore

  • Online Training: Live interactive sessions with hands-on exercises

Tools & Requirements:
  • Sketchbook & pencil (for initial sketches)

  • Laptop with Adobe Illustrator, Photoshop, or Figma installed

  • Stable internet connection (for online participants)

Apply Now for the Branding & Identity Design Masterclass!

Fill out the form with your basic info, experience, skills, and goals to join this hands-on training led by Afzaal Shafi. Whether you're a student, professional, or agencyโ€”this is your chance to master logo design and branding!

Office Phone

+92 423 719 38 20

Email

learn@afzaalshafi.com

Mobile/ WhatsApp Number

+92 322 4024 862

Address

82/S Imperial Garden, Paragon City Barki Road Lahore