Shopify & E-Commerce

1-on-1 Counseling Session on Design Career Growth + UI/UX Design Bonus Session

Bonus:

Masterclass Overview

This masterclass is designed for individuals, teams, and professionals who want to master logo design, brand guidelines, and full-scale branding for businesses. Whether you're a freelancer, a creative professional, or a startup looking to enhance your team's skills, this training will equip you with the knowledge to create impactful brand identities.

By the end of this masterclass, you and your team will have the expertise to design logos from scratch, create brand guidelines, and build complete branding solutions for clients or your business.

𝗪𝗲𝗲𝗸 𝟭:

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗦𝗵𝗼𝗽𝗶𝗳𝘆

𝗧𝗼𝗽𝗶𝗰𝘀:

• What is E-Commerce and why it matters

• Shopify overview and business models (dropshipping, print-on-demand, physical products)

• Setting up a Shopify account and choosing a plan

• Understanding Shopify dashboard
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Explore Shopify plans and pricing

• Sign up and activate a free Shopify trial
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Create a Shopify account and submit a screenshot of dashboard

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𝗪𝗲𝗲𝗸 𝟮:

𝗦𝘁𝗼𝗿𝗲 𝗦𝗲𝘁𝘁𝗶𝗻𝗴𝘀 & 𝗧𝗵𝗲𝗺𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻

𝗧𝗼𝗽𝗶𝗰𝘀:

• General settings: currency, time zone, payments

• Choosing and customizing a theme

• Branding: logo, color palette, homepage design

• Store navigation and menus
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Customize homepage with logo and banner

• Add and organize menus and pages
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Submit your customized homepage with navigation links

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𝗪𝗲𝗲𝗸 𝟯:

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀

𝗧𝗼𝗽𝗶𝗰𝘀:

• Adding physical and digital products

• Writing SEO-friendly product titles and descriptions

• Creating product variants (size, color, etc.)

• Organizing products into collections
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Add 3 demo products

• Create a "Summer Collection" or similar themed collection
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Submit product page links with collection screenshot

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𝗪𝗲𝗲𝗸 𝟰:

𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗚𝗮𝘁𝗲𝘄𝗮𝘆𝘀 & 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗦𝗲𝘁𝘁𝗶𝗻𝗴𝘀

𝗧𝗼𝗽𝗶𝗰𝘀:

• Setting up payment gateways (PayPal, Stripe, etc.)

• Configuring shipping zones and rates

• Tax settings and legal pages

• Refund and privacy policies
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Set up test payment gateway

• Configure flat rate and free shipping
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Submit screenshots of shipping setup and checkout test

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𝗪𝗲𝗲𝗸 𝟱:

𝗔𝗽𝗽 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀

𝗧𝗼𝗽𝗶𝗰𝘀:

• Installing apps from Shopify App Store

• Best apps for email marketing, upselling, reviews

• Automating tasks with apps

• Creating discount codes and abandoned cart recovery
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Install at least 2 useful apps

• Set up one discount campaign
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Submit discount code page + app dashboard screenshot

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𝗪𝗲𝗲𝗸 𝟲:

𝗦𝗘𝗢 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀

𝗧𝗼𝗽𝗶𝗰𝘀:

• Basic SEO: meta titles, image alt tags, URLs

• Blog content and keyword research

• Email campaigns and customer segmentation

• Intro to Facebook & Google Ads
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Optimize one product for SEO

• Draft an email campaign with a welcome offer
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Submit SEO-optimized product + email screenshot

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𝗪𝗲𝗲𝗸 𝟳:

𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗦𝗮𝗹𝗲𝘀 & 𝗢𝗿𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

𝗧𝗼𝗽𝗶𝗰𝘀:

• Reading Shopify analytics dashboard

• Understanding traffic sources and conversion rates

• Managing orders and customer communication

• Using Google Analytics with Shopify
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Simulate one order and process it

• Create a customer follow-up email
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Submit analytics screenshot + order process flow

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𝗪𝗲𝗲𝗸 𝟴:

𝗙𝗶𝗻𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 & 𝗦𝘁𝗼𝗿𝗲 𝗟𝗮𝘂𝗻𝗰𝗵

𝗧𝗼𝗽𝗶𝗰𝘀:

• Checklist before launching a store

• Creating launch campaigns (social media, email)

• Finalizing store design and mobile responsiveness

• Customer service and growth strategies
  
  

𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀:

• Launch a mock or real Shopify store

• Create a launch plan and marketing checklist
  
  

𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Present store demo and submit a launch plan

Who Should Attend?

• Graphic designers & UI/UX designers

• Marketing teams & branding professionals

• Freelancers & agencies working on client branding projects

• Startups & business owners looking to create a strong brand

• Teams that need in-depth training for handling branding clients

Key Learning Outcomes

✅ Create professional logos from sketch to digital execution
✅ Understand how to merge elements into a single iconic logo
✅ Learn from real-world brand guidelines and case studies
✅ Develop brand guidelines for businesses and client projects
✅ Build and present a full brand identity package
✅ Train your team to work on professional branding projects

Training Modes:

• In-Person Training: CreatExc Office, 82/S Block 1st Floor, Imperial Garden Paragon City Lahore

• Online Training: Live interactive sessions with hands-on exercises

Tools & Requirements:

• Sketchbook & pencil (for initial sketches)

• Laptop with Adobe Illustrator, Photoshop, or Figma installed

• Stable internet connection (for online participants)

Apply Now for the Branding & Identity Design Masterclass!

Fill out the form with your basic info, experience, skills, and goals to join this hands-on training led by Afzaal Shafi. Whether you're a student, professional, or agency—this is your chance to master logo design and branding!

Office Phone

+92 423 719 38 20

Email

learn@afzaalshafi.com

Mobile/ WhatsApp Number

+92 322 4024 862

Address

82/S Imperial Garden, Paragon City Barki Road Lahore